AnsweredAssumed Answered

What is the best way to track success for an online advertising campaign?

Question asked by 92a4d01c741cd67f879f8fbcf31b9ea16919c15e on May 20, 2015
Latest reply on Oct 13, 2015 by e45b854943b7d76d00fcfcfd3e52ed73788dfd9b

I would like to create an event in which I can track the success of a online banner ad. The success would be the capture of the lead data. A lead clicks the banner ad which brings them to the Marketo landing page, completes a form on the page, and a confirmation email is sent out. Is there a way to set this up in Marketo using an event? We currently do not have an event for online advertising, can we create custom events?


Thanks in advance.