I would like to create an event in which I can track the success of a online banner ad. The success would be the capture of the lead data. A lead clicks the banner ad which brings them to the Marketo landing page, completes a form on the page, and a confirmation email is sent out. Is there a way to set this up in Marketo using an event? We currently do not have an event for online advertising, can we create custom events?
Thanks in advance.