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What is the best way to track success for an online advertising campaign?

Question asked by 92a4d01c741cd67f879f8fbcf31b9ea16919c15e on May 20, 2015
Latest reply on Oct 13, 2015 by e45b854943b7d76d00fcfcfd3e52ed73788dfd9b

I would like to create an event in which I can track the success of a online banner ad. The success would be the capture of the lead data. A lead clicks the banner ad which brings them to the Marketo landing page, completes a form on the page, and a confirmation email is sent out. Is there a way to set this up in Marketo using an event? We currently do not have an event for online advertising, can we create custom events?

 

Thanks in advance.

Mark

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