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Linda Cardwell, you can use a Calendar token in your email to generate the Outlook invite. This should be created at the program level as a my.token.
The gcal invite is a bit trickier. You need to create the invite link using Google's calendar format. It's not difficult but it's tedious.
Fortunately there's a neat little app that does the hard work for you!
Thank you kalinka, whoever you are.