13 Replies Latest reply on Aug 4, 2015 7:56 AM by Justin Norris

    Implementing New Lead Scoring

      I am working on a new lead scoring program based on the imported program for standard and select.

       

      I'm curious if anyone has any suggestions on how to handle the old lead scoring that was put in place about a year and half ago when the company purchased Marketo and before I was hired. I have been given the okay to scrap the old scoring program altogether and start fresh, but when it comes to our active prospects, I'm debating if I should really set them to 0.

      Does anyone have any opinions on this? I am also new to Marketo so can anyone confirm that my new program would only be triggered moving forward?

       

      Here is what we have currently scored on and we only populated 1 general lead score field.

       

      Screen Shot 2015-05-19 at 4.00.57 PM.png