0 Replies Latest reply on May 19, 2015 6:17 AM by a6cba208870fcfdc3d6cb2cbe3c5b5bc28b052ef

    eMarketing Specialist (Charlottesville, VA)

      ExploreLearning is seeking an eMarketing Specialist to coordinate SEM activities and analysis to drive increased traffic to web properties, with a focus on increased lead conversions and campaign optimization. The incumbent develops, executes, and analyzes marketing efforts in search, social media, and other online advertising and marketing channels, while supporting a wide array of other online marketing programs. The position requires a sophisticated approach to marketing in support of a mid-sized sales team operating on long, complex sales cycles. The ideal candidate will bring a blend of analytical, copywriting, and web design skills to the role.


      Essential Job Functions:

      • Paid Search Campaign Coordination: Coordinate the development and maintenance of search engine marketing activities and Facebook advertising campaigns.
      • SEM Analysis and Optimization: Analyze SEM campaign effectiveness across Google Analytics, AdWords, and social media channels. Create landing pages in Marketo and develop a continual testing plan to drive optimal ROI.
      • Content Development: Write/create/test text, graphical, and animated ads.
      • Social Media Monitoring: Monitor, post, and respond to content via social media.
      • Project Coordination: Coordinate with the Internet Marketing Director, E-Marketing Manager, Product Marketing Specialist and Marketing Coordinator on social media content integration/expansion, SEM analytics, and digital campaign optimization.
      • Best Practices Development: Keep up to date on with paid search best practices, bid management systems, keyword development tools, and industry research.


      Additional Job Functions:

      • Contribute to the design and execution of email marketing communications.
      • Contribute to the design and maintenance of blog posts.
      • Other marketing responsibilities as assigned.


      Required Qualifications:

      • 3+ year’s professional experience in digital marketing.
      • A proven track record of managing paid search campaigns.
      • Strong copywriting and analytical skills.
      • Experience working with graphics programs such as Photoshop, Illustrator, and Flash.
      • Experience working with HTML and CSS.


      Preferred Skills and Abilities:

      • 2+ year’s professional experience in search engine marketing.
      • Experience working with Marketo (or similar marketing automation program).
      • Familiarity with E-Marketing tools such as HootSuite, Moz, Raven, Wordstream etc.
      • Experience working for a K-12 educational company.
      • B2B or B2G search marketing experience.
      • Comfortable in Excel, with knowledge of scripting languages preferred (Javascript and PHP).


      To apply for this opportunity, visit our parent company's page at: Careers | Cambium Learning


      Learn more about ExploreLearning here: About Explorelearning


      EOE including Disabled and Vets. VEVRAA Federal Contractor.