2 of 2 people found this helpful
I've run into this in the past, and you're right, you can't drill down into multiple metrics when it comes to email tests, which is a big flaw. You can, however, prevent this in the future by choosing a custom conversion metric as your winning criteria, which will help you choose a winner based on that metric instead of the standard opens & clicks.
To do this, when you set up your test the second page will ask you what your winner criteria should be, and just choose "Custom Conversion". From there you can build a smart list-like filter that will determine the conversion criteria you want.
I hope that helps!
4 of 4 people found this helpful
Hello Julie Scotland!
What may help you is to create a smart list to see which leads were sent which email. You can do this by using the "Test Variant" constraint. Just click on "add constraint" and you will be able to choose it. Then once you select the email test, the different emails you sent as a part of it will be available in the "test variant" drop down as shown below:
You'll have to create a smart list for each different test variant (so in your case 3) but it should give you the information you're after!
Thanks, Louiza! I learned something new today!
Awesome, thanks for the info!