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If I understand this corectly, you want to take the parameter value from the URL and include it in a sales alert or a marketing email to the prospect?
URL --> Email
Will one of these work for you?
URL --> Form --> Database --> Sales Alert
URL --> Form --> Database --> Email to prospect
I'm not quite sure I follow, is that value from a parameter getting placed into a lead field in Marketo as part of the form fillout? If so, you can just use a token in your email.
Thanks Steven and Erik. I was able to do this using My Tokens.