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You will need to have two fields:
-New Data (most recent)
-Old Data (whatever the last one was)
Each time they fill this field out, use New Data to overwrite, then copy New Data to Old Data. BUT, don't do that until AFTER the Sales Alert goes out.
The solution that you have proposed is fine if we have just a couple of fields to be tracked but if we want to check this for all fields that were updated we will have to create multiple duplicate fields.
Thanks Josh - that's a useful work around. As Gunjan says, it's not ideal if you want to do this over a number of fields. I might add this as a new idea to see if there's a wider need for this feature in Marketo.