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Statute of limitations on leads

Question asked by Scott Kendrick on Dec 16, 2014
Latest reply on Dec 16, 2014 by Josh Hill
I'm curious what other marketers are doing in terms of best practice for opportunity source determination.  Specifically my question is around the time gap between first touch with a company and the creation of the opportunity.  For example - we have some first touches that occur hundreds of days before an opportunity is created.  Should the program that occurred hundreds of days prior get credit for generating that opportunity?

What do you do in these situations?