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Do you mean Purposeful Duplicates?
There are some threads on this. It's challenging and generally not recommended. Sometimes you can build SFDC out to share the same Lead record among reps or use a special product object.
Yes, I meant purposeful duplicates. I'll try and look for previous discussions on that topic.
Thanks for your prompt response.
I can't see many threads on the subject TBH - well none with a decent amount of info