How does Marketo calculate engagement score?

Anonymous
Not applicable

How does Marketo calculate engagement score?

How does Marketo calculate engagement score? It the score is based on clicks, does the score tell you more about the email than the content it delivers?

 
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Valerie_Armstro
Level 10 - Champion Alumni

Re: How does Marketo calculate engagement score?

Hi Stephen,

How the engagement score is calculated differs if you are using programs or emails within the engagement streams.

If you are using emails, the score is calculated on opens, clicks, and unsubscribes.  For programs, it's based on program membership and successes 

Josh_Hill13
Level 10 - Champion Alumni

Re: How does Marketo calculate engagement score?

It is an index based on what Val noted across ALL Marketo instances' data.