This content has been marked as final. Show 6 replies
Cleanest way would definitely be option 3. You'd probably want some if-then flow steps to only send reminders to those who require them, but this way you'd have all of your email metrics under the same Smart Campaign. The biggest challenge presented is how to handle people in wait steps if you decide you want to really change things mid-stream.
What are you emailing them to do? Sign up for something? Download?
#3 is the most efficient in terms of using campaigns, but #1 will provide the cleanest reporting.
#2 is only useful if you are running AB tests on each email.
For our seminars we send out 3 invites with a wait step inbetween. I have a smart campaign that when they fill out the seminar registration, they automatically get moved to the attendee list. The smart campaign does not send to anyone in the attendee list. This way they don't get reminders of the seminar after they register.
We have found the reporting and flow work great. The only problem is that only the first send show on the Marketing Calendar. If you want to see all the sends on the calendar then you have to setup 3 different campaigns - 1 for each.
Hope this helps,
I like option #1 for several reasons: the biggest ones being ease of reporting, calendar views, as well as the option to more easily filter your smart list or make changes to the reminders if necessary.
I agree with Dory. I like opton #1. If you schedule all the sends and activate, they will show up on the new calendar view. Option #3 requires long wait steps of which I'm not a fan.
Thanks everyone! All good points. So, I think now I need to choose an option from #1 and #2.
I think as #2 would give better reporting(dashboards and engagement score) as compared to #1, with the flexibility to run A/B tests and better control over deployments.Thoughts?
@Josh - We are sending emails to prospects to sign up for a limited time offer.