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Benchmarks for Lead Lifecycle Conversions

Question asked by Megan Reed on Dec 23, 2014
Latest reply on Dec 23, 2014 by Megan Reed

Can anyone share benchmark data for the lead lifecycle for a B2B services company? Percentage of Prospects to MQLs, MQLs to SQLs, SQLs to Opportunities, Opportunities to New Customers?

I have some old data from Marketo percentage of prospects to nurture = 73%, Nurture to leads = 3.5% per month, leads to opportunities = 16%, opportunities to new customers = 33%.
Is this a good starting point or too high or too low for out of the gate expectations?

Any direction is much appreciated!

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