2 Replies Latest reply on Dec 23, 2014 10:05 AM by Megan Reed

    Benchmarks for Lead Lifecycle Conversions

    Megan Reed

      Can anyone share benchmark data for the lead lifecycle for a B2B services company? Percentage of Prospects to MQLs, MQLs to SQLs, SQLs to Opportunities, Opportunities to New Customers?

      I have some old data from Marketo percentage of prospects to nurture = 73%, Nurture to leads = 3.5% per month, leads to opportunities = 16%, opportunities to new customers = 33%.
      Is this a good starting point or too high or too low for out of the gate expectations?

      Any direction is much appreciated!