AnsweredAssumed Answered

Marketo Landing Pages, SEO, and Best Practices

Question asked by 063381c72f47d10f6410c4e3856bda9836579473 on Dec 12, 2014
Latest reply on Dec 15, 2014 by 063381c72f47d10f6410c4e3856bda9836579473
I've seen this mentioned in a few other discussions, so it sounds like this isn't completely outlandish, but I have to ask.

Do people frequently use the Marketo landing pages for specific SEO campaigns?  I am relatively new to Marketo and am decidedly NOT an SEO expert, so pardon me if this is a stupid question.  I had assumed you needed to keep your landing pages within your parent site for better rank/relevance in SEO.  Since we have a fully functioning site maintained by our web developers, would it be weird for us to build some landing pages in Marketo for specific campaigns?  

My team would like to start doing this, and I want to see if this would be considered a good practice.  For people that are doing it, would you recommend building out HTML in some key templates to make it both custom design and easily cloned?

Looking for some direction/advice overall.