1 Reply Latest reply on Nov 14, 2014 10:11 PM by Josh Hill

    Email Deliverability Flow

      I've noticed that our email deliverability has gone down since I've been using Marketo. We basically dropped from somehwere around 98% to 92-93%.  It strikes me as very odd this is happening.

      In addition, I'm not sure if Marketo makes multiple attempts to deliver an email for a soft bounced address.  I had assumed it did, but I can't quite tell.

      Regardless, what might be causing this drop?  If Marketo isn't making several attempts, is there something I need to do?  We have many one-off email campaigns, but I didn't think you could set up a flow for those.

      Thanks in advance.
        • Re: Email Deliverability Flow
          Josh Hill
          See http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
          for some help.

          Yes, Marketo does try soft bounces again, but only up to 24hrs. I forget how many times it tries. It might be on a scale:
          First Try
          wait 1h
          Second Try
          Wait 4h
          Third Try
          Wait 6h...

          There are some possibilities here, but it's hard to tell from here :)
          • You are now on a shared IP with some less than stellar senders. Before you were on a dedicated IP. You can ask marketo to move you over to a different IP with better senders
          • Since you switched, the world doesn't know you as well 
          • you did not install DKIM/SPF for Marketo yet. Go to Admin > Email > DKIM
          • Something changed in the way you segment the list or permissions.
          • you have a lot of personal email domains and now those domains don't see you as a trusted sender anymore. Marketo emails do get throttled by yahoo and gmail.