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Email Deliverability Flow

Question asked by 063381c72f47d10f6410c4e3856bda9836579473 on Nov 14, 2014
Latest reply on Nov 14, 2014 by Josh Hill
I've noticed that our email deliverability has gone down since I've been using Marketo. We basically dropped from somehwere around 98% to 92-93%.  It strikes me as very odd this is happening.

In addition, I'm not sure if Marketo makes multiple attempts to deliver an email for a soft bounced address.  I had assumed it did, but I can't quite tell.

Regardless, what might be causing this drop?  If Marketo isn't making several attempts, is there something I need to do?  We have many one-off email campaigns, but I didn't think you could set up a flow for those.

Thanks in advance.