Hi all, I'm hiring for a Marketing Automation Manager on my team. If you are interested, please drop me a note!
Job Description
Amazon Web Services (AWS) is seeking an experienced Marketing Automation Manager to enable the flawless execution of global campaigns and deliver a great experience for our customers. The successful candidate will have technical expertise with marketing automation, experience building and supporting global, demand generation programs, and curiosity to test and improve campaign performance. This role focuses on technical project management of the marketing automation development lifecycle in an agile environment including: requirements gathering, design/development, testing, configuration, and advanced administration.
Collaborate with global campaign team and regional marketing to successfully execute campaigns, ensure marketing automation best practices, and capture feedback for platform and process enhancements. Document and lead training for marketing automation processes, lead management, lead scoring, and trigger-based programs. Develop accurate campaign reports and dashboards and ensure timely distribution to key stakeholders. This position is the technical liaison with the website, email, and CRM teams to ensure development and integration efforts in each of the platforms will work in the overall sales and marketing automation ecosystem. Evaluate new technologies and add-on applications to find inventive ways to improve campaign performance and evolve the marketing automation platforms.
Key Responsibilities
· Administer marketing automation platform (Marketo) and manage the backlog and development sprints to support enhancements.
· Manage campaign and lead management in CRM platform (Salesforce.com) and manage the backlog and development sprints to support enhancements.
· Use a test, measure, learn approach to iterate and optimize campaigns to drive the best possible results, plugging any leaks in the lead funnel.
· Plan and implement trigger-based nurturing programs in collaboration with regional marketing that target all stages of prospect development, from new prospects to engagement to closed opportunities.
· Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms.
· Champion the quality of data in our marketing automation platform and CRM system; collaborate with sales and marketing teams to ensure required data is captured at all customer touch points.
· Manage backlog of user requests, determine prioritization, and maintain SLA compliance
Basic Qualifications
· Bachelor’s degree in Marketing, Communications or related field
· 5+ years of experience in high-tech, B2B campaign design, integrated marketing, and demand generation
· 3+ years of experience administering marketing automation solution; Marketo is preferable
· 3+ years of experience with CRM systems; Salesforce.com is preferable
· Experience creating and maintaining custom reports and dashboards
· 3+ years of work experience implementing full cycle projects including requirement gathering, design, development, testing, and support
· Experience managing projects of varying complexity; time management and project management are critical skills
· Knowledge of Agile development practices, particularly sprint planning and assessment
·Analytical with a natural curiosity to test (including A/B), measure, learn and iterate in order to get the best results possible
Preferred Qualifications
· 3+ years Marketo Administrator experience
· Certified Salesforce.com Administrator (ADM-201) or equivalent experience
· Advanced SQL and Excel skills
· Proficiency with CRM Fusion Demand Tools
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