7 Replies Latest reply on Dec 17, 2014 11:42 AM by Tori Dodge

    How to gate each asset separately

    Tori Dodge
      Right now we have one form for everything... you fill it out and then you are sent to a page with all assets, ungated. This obviously doesn't help us track anything at all since you could fill out the form, selecting "Asset A" in the form picklist and then once you get to the page with all assets you could download any or all assets regardless of what you initially selected. 

      My question is, if we want to start gating each asset separately, can we use one form for all assets with just a different landing page for each? And if the form is the same for all of them, can you change the submit button to link to different assets for each?? 
        • Re: How to gate each asset separately
          Can you maybe share your website url with the form -> Assets so we can get a better idea?
          Are they asked to pick the asset as a selct field in the form?

          If so then on the form 2.0 in the setting section you can set dynamic follow page rules depending on the value chosen in your picklist field.
          • Re: How to gate each asset separately
            Tori Dodge
            Yes currently they are asked to choose the asset from a drop down - we want to go away from this though because it requires the visitor to remember the asset title. For example, they may click "Download Asset A!" and then are brought to a form that has a drop down of 20 different assets and once they fill out the form they are brought to a page with all 20 assets ungated.

            Ideally we'd like them to be able to click "Download Asset A!," fill out a form that does not ask them which asset they want to download (we know this already based on what they clicked), and once they fill out the form be brought directly to that asset only.

            Does that help explain it?
            • Re: How to gate each asset separately
              Yep, that explains it. 

              In that case, are you going to separate out the 20 assets from being on one page to being on 20 different pages?
               
              • Re: How to gate each asset separately
                Tori Dodge
                Yes, we'd like the correct (singular) asset to load once the form is submitted rather than them being brought to another landing page and having to re-choose the asset.

                Also, this may throw a wrench in the gears, our web team does not want to use Marketo landing pages... so would we use the form embed code on our site as an alternative?
                • Re: How to gate each asset separately
                  Dory Viscogliosi
                  Hi Tori, using Marketo landing pages/thank you pages I can think of a couple of really easy ways to do this... But using your own pages, they'd have to control what thank you page is presented, and what it looks like. Definitely not ideal in this situation. 
                  • Re: How to gate each asset separately
                    Hi Tori, 

                    You you could use one form / page and direct to the correct asset page by using some Javascript to change the  'retURL' and 'ReturnURL' hidden fields based on the dropdown item selected. 



                     
                    • Re: How to gate each asset separately
                      Tori Dodge
                      Hmm we are hoping to not use drop down items (it's an extra step/thing to remember for people and could be a barrier). Here's a solution suggested by a colleague. Thoughts?

                      I’ve been doing some research about this and think I found a potential solution. Obviously you’re more familiar with website stuff so let me know if this is too time-consuming / difficult / not correct. This is the situation I envision if we design one global whitepaper form on the Marketo end:
                       
                      1. Lead hits form page for whitepapers which looks something like this: www.ntst.com/white-paper-request/?WP=TransitionsOfCare)
                      2. Marketo Form grabs the ‘WP’ URL parameter value (in this case, TransitionsofCare) and uses that information to populate a hidden Marketo field
                      3. Lead hits ‘form submit’ and the followup landing page is dynamically determined by the form setup to be the value of that hidden whitepaper field. In this case, since the value would be TransitionsOfCare, the followup page would be www.ntst.com/white-papers/TransitionsOfCare.aspx)
                       
                      Also, instead of iFrames or dealing with the API things we discussed, would it be easier to just use the form’s embed code? Marketo provides code for each form that we can embed on the site, and any changes on the form’s end gets pushed to the site. Here’s the code for the whitepaper form, for example.