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My oversimiplified answer is you have to either:
- Design the template so that the "editable region" is completely blank when it contains no content (i.e. no height/width, background color, etc.)
- Replace the HTML, removing the elements manually in the code, or
- Design multiple templates for multiple variations
We do the 'multiple template' method, described above; although I will now be looking into 'editable region is completely blank when it contains no content'.