2 Replies Latest reply on Nov 14, 2014 4:47 PM by Josh Hill

    Does Marketo recognize a data change value trigger/filter when changed from null?

    Lalida Sriyordsa
      Hi everybuddy,

      We're trying to set up a smart campaign to pull people who have had a change data value action. Does anyone happen to know if Marketo will recognize a change data value action from [null] to [new lead source]?

      Judging from our lead database, it seems as though the smart campaign will only run if people are already going from a recognized lead source to an updated lead source, but we're trying to figure out how to have the campaign run for new leads with the [null] lead source.

      Also tried the lead is created trigger and that didn't seem to work either instead of the change data value.

      Thanks for your help! :)
        • Re: Does Marketo recognize a data change value trigger/filter when changed from null?
          Ryan Mohoric
          If you do Data Value Changed = Lead Source
          Add Constraint - 
          Previous Value is Empty
          New Value = X

          It should only pull in the people you are lookin for and should work how you are planning. 

          If you are unsure you will be able to view leads that qualify in the schedule tab to spot check.

          It seems like when you were trying it you may have been using the trigger "Data Value Changes" rather than the "Data Value Changed"

          Good luck!
          1 of 1 people found this helpful
          • Re: Does Marketo recognize a data change value trigger/filter when changed from null?
            Josh Hill
            Yes, be careful as there is a difference between the Data Value Changes TRIGGER and the green filter Data Value Was Changed.

            The second one will pull anyone who had that change in the past. The orange trigger will only do those people who happen immediately.

            But remember that when a lead is created, there is no Data Value Changes trigger, so you would need

            Lead Is Created
            OR
            Data Value Changes to X
            [Green Filter] Lead Source = X

            So that translates to if (Lead is Created AND Lead Source=X) OR (Data Value Changes to X AND Lead Source=X) 

            so either condition will trigger the flow
            1 of 1 people found this helpful