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How are opportunities counted in RCE reports / Program Analzyers

Question asked by Ari Echt on Nov 10, 2014
Latest reply on Nov 10, 2014 by Kenny Elkington
If you're using the measure "Number of Leads Converted to Opportunity" in an RCE report, or Cost per opportunity in Program Analyzer, are opportunities counted by opportunity? Or by number of contacts associated with that opportunity?