"View as web page" should be considered an Opened Email event, not a Clicked Email

SanfordWhiteman
Level 10 - Community Moderator

"View as web page" should be considered an Opened Email event, not a Clicked Email

It doesn't really make sense that clicking the "View as web page" link gets logged as "Clicked email" since what the lead is actually doing is viewing the email, exactly akin to what happens if they view the message in their e-mail client and download the tracking beacon.  In fact the inability/unwillingness to download images and thus get a "traditional" Opened Email activity could be the reason they click "View as web page."

Having these two types of event mashed together as "Clicked email" makes analytics difficult.  While we can filter by the landing page domain to see which clicks weren't really clicks outside of the e-mail content, it seems needlessly cumbersome to me.

Can someone from Marketo shed light on why this is done, and whether there's any plans to change it?
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Gunjan_Batra1
Level 4

Re: "View as web page" should be considered an Opened Email event, not a Clicked Email

Totally agree. Maximum times user clicks view as webpage when email is not rendered correctly.
Did you post it udser Ideas?

Thanks,
Gunjan
SanfordWhiteman
Level 10 - Community Moderator

Re: "View as web page" should be considered an Opened Email event, not a Clicked Email

I'll open an Idea now.