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It depends greatly on the kind of B2B situation: selling ads vs. product/service. Whenever possible, I setup the following
- deck templates with the key messaging we need to repeat. There are slides for each industry that could be pitched. and plenty of places for Sales to fill in the blanks.
- Then I support Sales at the proposal stage by helping them prepare the decks. Ideally, I don't, but some salespeople do like the help and a once over at a minimum. If there aren't too many deals you can do this well.
- Software - there are plenty of proposal generators out there for SFDC.
- Agencies - I'd only do this for a template rebuild or to support a high volume of advertising pitches. The firms I've worked at had Integrated Marketing teams which just built the pitch deck from research to messaging. They worked closely with the AE who had the relationship. I suppose you could hire an agency to help with product pitch volume.