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I've seen this happen too. My hunch is that Marketo does this to prevent Marketing from sending an email that may have dynamic fields..
If this lead was to be included in one of your marketing email messages that has "Dear [First Name]", that sender would receive " Dear mktUnknown,"
This is a precaution against sending multiple unsolicited Marketing emails for records which are not entered organically into the database, as well as the scenario Ashley mentioned. If you want this to be the behavior for all sales emails, you'll need to set up a trigger campaign for Sent Sales Email to flag this field.