AnsweredAssumed Answered

Can't get Unsubscribed Leads reported on

Question asked by 4248837f34040b9275f69e2a0bdcd4fbfc17640e on Nov 10, 2014
Latest reply on Nov 11, 2014 by 62729

EDIT: Sorted!

(I was using a smart campaign to trigger the unsubscribe field change, rather than being changed by the form on the unsubscribe page)

Hello!

At some point, the previous marketing guys tried to implement a more advanced subscription centre, and so at the same time, deleted whatever was already existing.

It turns out that we haven't been able to report on unsubscribes since, with the Program Dashboard looking awesome, with 0 unsubscribes - (or a handful based on feedback loops).

However, this obvioulsly isn't true and we're missing out on valuable feedback that we should be able to easily report on through Marketo.

I've tried to go back to basics, with a simple unsubscribe form (containing just an email address field), on a Marketo landing page - with the UnsubscribePage.html URL.

Filling out the form, simply triggers a smart campaign, which changes the data value of 'Unsubscribed' from false to true.

However - while leads are being unsubscribed from the smart campaign - there still isn't any reporting happening - with emails showing they've had 0 unsubscribes.

I'm using the standard unsubscribe text from https://community.marketo.com/MarketoArticle?id=kA050000000L59WCAS

Is there a magic trick to making unsubscribe reporting work?

Thanks!

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