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absolutely. There are some good threads of UTM codes or URL parameters (same difference)
you will need your form to have hidden fields that populate based on that parameter, otherwise you don't collect the data. You can have multiple codes as well
Thanks, Josh. I'm not familiar with using UTM codes in Marketo. I need to track 6 different points of entry to the form so we can track the leads in SFDC based on their entry point. Can you elaborate a bit on how you would add the UTM code to the link for the landing page? Would it just be manually? Any assistance here would be appreciated.