Does this qualify as an operational email?

Nichole_Trobar1
Level 3

Does this qualify as an operational email?

We have a gated content form where a user requests content and then is automatically sent an email with a download link (clearly operational).

We would like to put into place an email that is sent an hour or so afterwards that comes from a member of our sales staff that is a follow-up asking if they have any questions about the content.  Is this operational as well?
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3 REPLIES 3
Anonymous
Not applicable

Re: Does this qualify as an operational email?

I wouldn't consider that to be an operational email, since the users could definitely consider that to be unsolicited commercial mail - in the same way that you wouldn't opt someone into an engagement program (even if it is targeted to the specific piece of content downloaded) without their consent.
Josh_Hill13
Level 10 - Champion Alumni

Re: Does this qualify as an operational email?

Agreed, the second email is NOT operational. They did not request it and aren't expecting it.
Nichole_Trobar1
Level 3

Re: Does this qualify as an operational email?

Thanks!