This content has been marked as final. Show 2 replies
What if they are part of 3 different programs in that 5 day period, then they all get credit in this way?
What I have done in the past is to use the Most Recent Campaign Field and pull that token into a MQL Reason field as well as stamp the MQL score to freeze it.
Maybe your campaign actually needs to be a batch that runs nightly.
Data Changed IS Lifecycle Stage, New Value=MQL, in Past 5 Days
Member of Program IS TRUE
Status IS NOT Attained MQL (or other advanced stages)
Thanks Josh. We recognize that this scenario can play out - where more than one program can get credit for an MQL. But that's OK. The important thing here is we need for this activity to be part of the program - as a specific program status ("Promoted - Achieved MQL Status") - rather than populate the lead record with this data (which we already do anyway, e.g., we have fields called "MQL Channel", "MQL Date" and "MQL Program". All of our programs are tagged with specific "Campaigns" (these are our campaign names, not smart campaigns) and "Regions/Countries". The end goal is to create reports out of RCE that can give us # Responses (specific program status like "clicked", "registered", etc.) and # MQLs each quarter, by campaign and by region. And the only way we've determined to do this was to report on specific program statuses within all of our programs.