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Lead Scoring Question
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on Nov 3, 2014
on Nov 4, 2014 by 24d7a935802c064e78e21a33923dbb665c75e246
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We use gotowebinar. As part of the reporting they provide we get a an attention score which is suppossed to be indicative of how engaged someone is. Curious if any out there has had success incorporated this score into the lead score?
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Nov 3, 2014 5:47 PM
Many customers have a couple customer scores (like Demographic and Behavioral) that they increment. They use "Lead Score" as a total and add to this whenever they add to the other lead scores.
So the default "Lead Score" is a sum of all the other custom scores. This way, you can have an idea of total overall engagement as well as have the granularity to see what they did to achieve that score.
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Nov 4, 2014 9:29 AM
We currently do not pull in the "attention score" as part of the sync from GTW. You could possibly use the API to populate that score in Marketo, or upload a list with that score. You would need to create a custom field in Marketo to store the value.
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Is there a report I can pull that shows how much each leads' score has increased/decreased from activity only in that engagement program?