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I like the hub and spoke model, in which you have a central marketing ops team that handles the creation and execution of programs and program owners around them that bring forward campaign ideas and own promotion, distribution strategy, etc.
Marketo themselves have a similar model that Jon Miller has shared in past presentations. There's a brief bit from him about it in this interview: http://chiefmartec.com/2012/09/cmo-should-focus-on-process-content-and-skills-interview/
Hey Drew, makes a lot of sense. That's a great interview BTW.
I notice he refers only to marketing ops. I'm wondering if anyone deploys this with an integrated marketing and sales ops team or if the two are typically separate camps?
I like the idea of an integrated team, but it'd be tough since the work rarely overlaps. That said, with multiple teams touching the same CRM and MA platforms, it's super important that they communicate regularly. That's how we operate.
It's interesting, we find in our company the work is highly connected, but I believe it's because our sales team is a bit unusual and we've automated a lot of our sales/customer success process using Marketo, so the work overlaps a lot.
Would love to understand how the teams are structured (for both teams) at Spiceworks if you're able to share.
Hey Justin, if you want to hit me up at drews<at>spiceworks.com I'd be happy to share.