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Reporting Discrepancy Clicks & Opens

Question asked by b1bd0f5bd9c3e80af09eb5406d6fa7999e7b307d on Nov 4, 2014
Latest reply on Nov 4, 2014 by 2035
I launched a small email campaign last week and am finding a discrepancy in the number opens and clicks reported.  The program dashboard shows a certain number of opens and clicks, but the smartlist I created to measure shows slightly fewer opens and clicks.  

Does anyone know what accounts for the difference?  Is it unique vs. total?  Or, could it be clicks and opens from folks not on my distribution list who were forwarded the email?

Thank you!
Brian

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