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Native Marketo Form vs Custom Form using Marketo API

Question asked by Evan Clark on Jan 21, 2015
Latest reply on Apr 19, 2016 by Sanford Whiteman

We currently are using a custom built form on our website that is using the Munchkin API to push Lead information into Marketo. What would be the pros and cons of using a custom form using the API verus using a form natively built within Marketo?

For example, I imagine one pro for using a native Marketo form would be that leads information can be prefilled in the fields after they revist the form.