4 Replies Latest reply on Jan 14, 2015 5:57 PM by Sanford Whiteman

    False open rate results?

      I ran just ran a split test with my winner critera/CTA as a call in, with the body content of the email was different. There was no difference in the number of call-ins but I did notice that the Challenger provided a 3% increase in open rate. This is of course a good thing, but I'm stumped as to how or why I got these results, as the From name, From Email, Subject line, and Preheader were all identical.

      One difference is that the Challenger had an image in the body content removed. I understand that opens are tracked when someone downloads images. Is it possible that the lack of images in the body just encouraged more people to download images, creating a false lift in my open rate? Or any other ideas on how this could happen is appreciated!