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I do not choose to upload names that do not have an email address. I do try to enrich the names with email address, so I can upload them to the event.
As Debbie mentioned, you could use a LaunchPoint partner to enrich the data:
RingLead or ReachForce are good.
I'd probably give Sales an xls list, but only import leads with an email (people you actually spoke with).
It sounds like there isn't any name matching that would pull the email addresses into the lead from within Marketo. Dang! I was so hopeful.
Looking in LaunchPoint, but not sure what the best (free) application would be for this. Anyone have advice or experience with one? We are talking thousands of leads per show so doing this manually could prove to be a nightmare.
SalesLoft isn't free but it's a tool that allows you to grab email address, phone number, title, and other information if you enter first name, last name, and company name. Check out their "Bulk Upload Prospects" feature. Here's a trial with 20 free credits if you'd like to test it out.