0 Replies Latest reply on Jan 12, 2015 1:34 PM by Brian Vass

    Marketing Automation Manager Job Opportunity in Cincinnati

    Brian Vass
      COMPANY:  Paycor (visit http://www.paycor.com/careers to see why Paycor is a great place to work)
       
      JOB SUMMARY
       
      The Marketing Automation Manager is responsible for owning the marketing automation platform (Marketo) and its integration with our CRM platform (Salesforce.com).  Your main focus will be to use these systems to drive increased sales growth for Paycor.  You will work with sales and marketing managers to develop email nurture campaigns, lead scoring, landing pages, activity tracking, lead routing, and revenue funnel reporting.
       
      ESSENTIAL DUTIES AND RESPONSIBILITIES 
      • Build, test, and execute email campaigns and landing pages that convert prospects into leads and accelerate them through the buying cycle
      • Contribute to Paycor’s overall strategy for demand generation, lead nurturing, and lead scoring
      • Work with internal stakeholders to ensure that campaigns are executed within committed timeframes
      • Design A/B campaign testing and optimize performance of marketing campaigns
      • Create and maintain a marketing dashboard of key performance indicators to reflect current marketing activity
      • Manage the integration of Marketo and Salesforce.com
      • Define, implement, maintain, and document marketing automation best practices including list management, optimization, data quality and hygiene, and troubleshooting      
       
      REQUIREMENTS 
      • 5+ years of marketing experience, preferably B2B in a high tech field
      • Thorough understanding of B2B sales & marketing process
      • Self-starter with a “can-do” attitude and possess excellent organization skills
      • Experience with Salesforce.com and Marketo
      • Ability to thrive in a fast-paced work environment and manage multiple projects
      • The highest level of integrity
      • Bachelor’s degree required, preferably in Marketing or Business 

      LOCATION:  Cincinnati, OH (our headquarters is pretty cool, too: http://vimeo.com/102324598
       
      INTERESTED?  Email Brian Vass at bvass@paycor.com