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LPs do not require the mktEditable area. Just design it so it is clear where text and forms are supposed to go.
But that's the problem... How does someone "edit" the landing page when using a template? The problem is
- I have a template;
- Marketing team goes in and creates a new landing page using the template;
- By definition, the template should guide for them where they're supposed to make copy changes; but it's unclear how that works;
- I need to create an "editable" area for them;