2 Replies Latest reply on Jan 20, 2015 11:58 AM by Susan Horridge

    Resending an Email to Non-Responders

    Susan Horridge
      I will be sending an email to a large list over the next several days. I have created separate Smart Campaigns in order to break the list into chunks vs. sending all at once (from my research this appears to be the best way to accomplish this currently?). I have also created a Smart Campaign to listen for people who click a link in the email and they will receive a follow-up email after clicking.

      I also want to resend the first email to anyone who didn't click on the link within 5 days. Can I set up another Smart Campaign as shown below to accomplish this? (I realize I should probably be using an Engagement Program to do all of this, but I need to get something out quickly and my experience is limited...)



      It seems like this will work as long as each person can only go through the flow once, but I would love a sanity check... Thanks!
        • Re: Resending an Email to Non-Responders
          Josh Hill
          You only need to break up a list into separate sends if you are warming up a new IP address.

          An Engagement Program is not recommended for this situation.

          To re-send the email (which I discourage) ...and I hope you change the subject line or something, be sure to do what you showed on the screen, but you should actually schedule the campaign to begin 3 days AFTER you finish sending. The way it is setup now, all of the leads will end up in this campaign. You have to give people time to click, which research shows is up to 3 days.
          • Re: Resending an Email to Non-Responders
            Susan Horridge
            Thank you, Josh! I shouldn't have said "resend" - it will be a bit different. I would much rather send all at once, but we have a small team who will follow up with all responders within a day, so they prefer for me to drip the message out.

            I think I'm set now, but you might hear from me again...  Thanks again!