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to find forms and landing pages that speak to the unsubscribe function.
check that the form is actually setting the unsubscribe field.
Check also to see if the behavior is reversed.
To opt-out, the user must set the Unsubscribe field to 'yes' - so this can create a seemingly negative question:
Do you want to opt-out of our mailings? (If 'yes' - set unsubscribe field to yes.)
Do you want to continue to receive our mailings? (If 'yes' - set unsubscribe field to no.)