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Hi Caroline, I believe the recommendations for placement are just the ideal placement, but I've put it elsewhere with success. You might add the munchkin where you're able, wait a bit, and then see if you have any anonymous visitors to your website (via a web page activity report in the analytics section). It's likely that they'll still be tracked and this will save you some headaches with having someone else add a code somewhere that you're unable to update/edit. (You won't need to update it often/ever, but it's nice to exclude a third party from the process.)1 of 1 people found this helpful
It's ideal to place the code in the head area to ensure it is executed while the page loads, in case the person leaves before the page finishes execution.
Dory is right, it can be anywhere.
Wouldn't placing it just before the </body>, as it is suggested in the article, be putting it at the bottom of the code? Is this a typo where they meant to have it above the <body> (which would be te opening tag at the top of the page?) I agree that most of these codes are usually placed up at the head before opening <body> tag, that's why I was so confused about their recommendation to place it before the </body> tag.