0 Replies Latest reply on Apr 28, 2015 6:00 AM by 27ef42e0c97fcbfb13524cacabc111b1e95cb14e

    Marekting Associate, BPG & Associates, Toronto Remote OK!

      BPG is looking for a Marketing Associate to develop and execute a wide range of b2b marketing activities with the use of Marketo and Salesforce including:
      • Driving brand awareness and lead generation with a strong focus on achieving revenue goals.
      • Supporting marketing operations by designing, executing and reporting on B2B demand generation campaigns.
      • Working with team to translate marketing requirements into functional campaigns within marketing automation and CRM systems.
      • Supporting teams in performance reports, requiring the ability to consolidate data from various systems, analyze, and provide unique insight.
      Position Responsibilities include:
      • Manage and maintain CRM database (Salesforce) and the integration with our marketing automation software, Marketo.
      • Manage and maintain marketing automation software (Marketo).      
        •  Architect and execute regular communication including landing pages, email campaigns, and robust reports to generate leads.
        •  Manage and maintain third-party integrations including Oktopost (for social media) and a TBD webinar platform.
      • Assist in creation and execution of Strategic Marketing Plan.
      • Manage marketing communication projects including task identification and completion, deadline compliance, and the coordination of necessary internal and external resources to achieve project goals.
      • Assist with social media marketing including Blog, LinkedIn, Facebook, and Twitter.
      • Produce, analyze and present reports in Salesforce, Marketo and Google Analytics as needed.
      Desired Skills & Experience
      • Bachelor’s degree or MBA.  Marketing, MIS, or Business Administration focus preferred, but not required.
      • A good understanding of Web-based Lead Generation, Marketing Automation, and CRM tools and possess the ability and desire to expand current skill set.
      • Previous experience with Marketo and Salesforce.
      • Working knowledge of Google Analytics preferred, but not required.
      • Experience using social media platforms such as Twitter, LinkedIn, Facebook as core business drivers and content distribution.
      • Experience with or knowledge of the financial services industry preferred, but not required.
      • Strong verbal and written communication, analytical and interpersonal skills.
      • Strong organizational skills.
      • Extremely detail-oriented.
      • Ability to coordinate many moving parts and meet deadlines.
      • Motivated, proactive self-starter.
      If you are interested, please contact david.gimpel@gmail.com.

      Company Description
      BPG is a fast-growing investment management firm providing systematic investment models and managed accounts to individuals, advisors and institutions.  We currently work with over 300 clients (primarily individuals), and are looking to pivot our marketing efforts towards b2b.  We are committed to enabling our employees to innovate and grow, and as a lean team we are looking for a candidate with not only the technical abilities outlined above, but the desire to take ownership of the role and help evolve it.  We value independent thinking, motivation and character.

      For more information on our team, please see BPGAssociates.com, Gestaltu.com and Gestaltu.com/skew. Please note that our team is located in Toronto, but location is a minor consideration.  We have experience with remote workers, and are happy to make accommodations for the right candidate.  Salary commensurate with experience and skills.

      Again, if interested, please contact david.gimpel@gmail.com. We look forward to hearing from you!