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Best practice to sync to program to SFDC campaign or not to sync

Question asked by 2e0d582fc6df1301ebe06243c60ef6c51a6bc9fd on Apr 20, 2015
Latest reply on Apr 21, 2015 by 2e0d582fc6df1301ebe06243c60ef6c51a6bc9fd

Hello All,

We have a new MD whose last company used MKTO consultants who told her, categorically, that syncing MKTO programs to SFDC campaigns was not a Best Practice.

I've been syncing programs since I began using MKTO a year and a half ago, so I'm confused by this. 

Please advise,
Thanks much,