This content has been marked as final. Show 4 replies
Well depends who you are reporting to! LOL!
Seriously though, Bounces are usually reported seperately, and not included in Opens. That is just good practice. : )
I would be surprised if a bounce was recorded as an open, because if an email bounced, it means it didn't even reach the destination inbox; meanwhile, an open is recorded if the tracking pixel in the email template is loaded by the recipient server. Just based on this I can't figure out how an email could simultaneously bounce, but also be opened, but maybe there's a technical loophole I don't know of..
An email can both bounce and open if the bounce represents a transient error or is even just a remark about delivery, In fact any email system so broken as to send a DSN (Delivery Service Notification, a.k.a. "bounce") to the From: or Reply-To: -- that's the only way the sales rep would've gotten the DSN -- is also broken enough to deliver the message to the recip's inbox as well.
Thanks guys. Very insightful.