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Is it possible to use tokens in a URL?

Question asked by e9bdc0ff6aa5422ae0be7788849709ef13e29f79 on Mar 12, 2015
Latest reply on Mar 13, 2015 by 60e1e111fb5795e96052e8de13a9d2ed24aa2900
Trying to do a campaign where the person's name is in the title. I tried to create a URL with {{lead.First Name}} but got an error. 

Does anyone know a way to make this work?