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How can I set the action that should happen after a contact clicks a button?

Question asked by a116aa92f3d24e803e46e1608e0b7852427c5b23 on Mar 11, 2015
Latest reply on Mar 12, 2015 by Sanford Whiteman
Newbie here - forgive the basic question!

I understand how to redirect someone to a landing page or URL after they click a button. I'm unsure how to make a change happen in the lead database based on the action.

Here's the scenario:
On my Unsubscribe page, one option is to receive fewer emails. When selected, I want to push the contact into a specific "fewer emails" stream. How do I make that happen?