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I would change the sync logic in Marketo to exclude those who are a part of these webinars (by lead source or some other unique identifier that shows the record came from GoToWebinar) and are opted out. I'm not sure how you have your integration logic set up now, but if you have a smart campaign pushing records to SF, you could just exclude them there. If you do not share these records with SF, there is no risk of routing to a rep.