4 Replies Latest reply on Mar 5, 2015 8:47 AM by Brigid Greenway

    I need to fix my demographic lead scoring - is this the right approach?

      There are a couple things I need to fix:
      - We had generic email at -5 but it wasn't set to flow once, but every time so some score are -1000 plus bc it ran every day!
      - I want to increase scores for certain target accounts and titles. I found that these were buried amid leads with high behavioral scores.

      Is this the right approach? Just wipe the slate clean and start over - for demo only? 

      - fix the demo scoring, batch for backwards and trigger for future
      - create a campaign to set every demo score to 0 
      - then activate the scoring campaigns

      Below would be the campaign to set everyone to 0.

      0EM50000000Sy5a
      0EM50000000Sy5f