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What's the best way to test the timing of a sales outreach email?

Question asked by b6ef7f73b2351422d1ddff0acf81fddef32a63bf on Mar 20, 2015
Latest reply on Mar 20, 2015 by e8c0a2d7fb6a6a5102fea1a15f0424d19bfd3420
I've been asked to send out sales outreach emails a lot earlier in the lead cycle. Questions:

I'd love to test this - for group A, send out 3 days after first engagement and for group B, send out after 2-3 months of nurturing. 

I'm curious what you've found in your testing?
Or did you come to the conclusion that its okay to do two outreaches?
Also what's the best way to segment control vs. test group, e.g. divide up by last name starts with a-m, n-z?

Also lmk what industry you're in.
Thank you!

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