This content has been marked as final. Show 1 reply
Our analysis shows that leads that engage with us do so within 5 days of registering, then there is a really long tail. We just implemented a nurture program sent from the lead owners, still sharing content and tips, but always with a secondary CTA to reply directly.
You can just run a qualifier program and to route X% into your A program and Y% into the B program with an Add-to-Program flow step with an additional IF Random X(%) add to Program A, Else add to B or nurture program (or do nothing).
You might want to also try delaying the nurture program to after the initial sales outreach, then doing another sales outreach after per usual. If they didn't bite on the first outreach, they certainly won't remember it.
Our customers are tech/app developers.