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filtering leads based on type of customer

Question asked by 12adc3acea72e3b53943e8bf65c6d722eaa77582 on Mar 3, 2015
Latest reply on Mar 3, 2015 by Josh Hill

We have two types of prospects: Our regular prospects, and prospects coming from a new initiative (website) which tries to get prospects to use a Free version of our product. We would like to nurture these last type of prospects. How can I filter a triggered campaign to only trigger based on that type of leads?

The leads can enter the db through a form on the website for that initiative but they can also be entered manually or imported with a csv.

I was thinking of setting a custom field in a lead but this doesnt work for us as we still have the Spark version of marketo at this point. There must be another way to do this?