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Yep, totally possible to either decrement or zero out the score based on inactivity. We use things like the "Not Score Was Changed" filter to decide when to apply these changes. Sometimes we'll drop the score by a point or two, but sometimes we'll reset the score based on the previous range. For example, if the score was >30, we might reset to 30, but if it was between 15-30, we'd reset to 15. There are plenty of options available, it just depends on your scoring environment.
Thank you for the quick response, I will give this a try!
Is there way to simply decrease lead scores across the board (not tied to a specific smart campaign/action (i.e. vists a website). For example, every 3 days, remove 5 points from every lead's score.
Or does this filter have to be applied to each smart campaign in the scorign process?
Yeah, that's totally possible. You'll need some kind of filter to apply to run the recurring campaign. Maybe something like Lead Score IS NOT EMPTY. Then your flow step would just be a Change Score -5 (or whatever), and then you can schedule it to recur however often you'd like.