1 Reply Latest reply on Feb 19, 2015 2:27 PM by 3e57956ca8a6bec9a41a01bf1f6c29b467cafd58

    Lead Source at a Program Level

      Hello Marketo Community!

      an overarching problem we have is identifying how leads became registered members for a specific program. we've got lots of programs, and that lead's "source" for that program is likely to be different from program to program - so one custom field wouldn't cover it.

      does anybody out there have thoughts on how to handle this?