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Casting an email on a holiday? How do you handle it in the system?

Question asked by af4ad3c28660c189f18aebfee5b307a9518fe1cc on Mar 19, 2015
Latest reply on Mar 19, 2015 by Josh Hill
We have a couple of Engagement programs running in various languages across many countries. There are a lot of holidays coming up in Europe, Bank holidays, Easter break etc. and the marketing team are suggesting we change the cast date each time a holiday pops up so that the email wont launch during the holiday.
This to me can be very tedious with a lot of programs running and is hard to keep track of when to change casts. What is your experience with this? Do you send emails on holidays regardless?
I have seen other discussions where people have said they still get good open rates.

Look forward to getting your feedback and help on this. :)

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